TRADITION SINCE 1939

FROM YESTERDAY'S STORY,
TO TODAY'S HERITAGE

The pretzels that you enjoy serving today are the "great-grandchildren" of the pretzels that used to come out steaming from the hearth of a famous bakery from the 1900s. Petru, at that time a dreamy and worthy young man, obtained the Craftsman's Book in 1937, and in 1940 The trade certificate that even today is written with proud letters, BRUTAR. In 1939, Petru's dream took shape, he ordered German machines, so that everything would be "Zeiss" and, in a short time, he opened his own Bakery-Simigerie.

Pretzels made according to a long-written recipe would become sought-after and well-known COVRIGI PETRU. Things were going well, the business prospered from day to day, the well-being of the family with six children seemed assured, until... everything fell apart. Dry, it can be said like this: a dream, a business suffocated by the communists. They confiscated everything from him, as they did with so many others.

Time passed relentlessly and Petru lived until he was 92 years old with a dull pain in his soul, but also with a glimmer of hope that, once and for all, things would return to their mother. And here is that, years and years later, his great-grandchildren revived the dream, taking it further: SIMIGERIA PETRU. Following the family recipe, with a tradition of three quarters of a century, Petru's great-grandchildren still tempt you today with the same old taste.

We carry on the tradition

It was born in 1939, but it continues today. PETRU not only entices you with goodies, but also with an equally tasty story. The tradition remained in PETRU's soul, wrapped in a modern breath that is suitable for the current times. Over time, PETRU managed to develop as many products as possible, moving from a niche selection to consumer products for all tastes. From the simple pretzel, to the original covridog and its derivatives, various pastries, sweet or salty, and grams of pizza by the slice or in a box.
PETRU puts passion into every decision, every product and every action it starts. It is based on principles for the implementation of all projects in the company

The mission

We are creating a national community of people who love tradition. Customers love us, and we reward them every day with the consistency of the good taste created at Petru!

The vision

PETRU is a mature company with experience in maintaining and developing product quality, in developing a community that takes its customers into account.
We carry on the tradition and have 3 attributes as a base that we respect:
- Quality – we carefully choose the ingredients used, collaborating with nationally approved suppliers and high-performance production systems;
- Community – we are with the people who visit us every day, we communicate with them, we fulfill their daily needs for hot and fresh products;
- Clients - from small to large we are loved by everyone; we have a wide range of customers who love the products offered.

We get things done, we have a number of processes that help us adopt a long-term strategy:
- Let's do things with passion;
- To use the best quality ingredients;
- Let's use authentic recipes;
- To listen and understand each customer;
- To respect our products;
- Let's have a bold spirit;
- Let's savor the taste to feed the soul.

We got here today based on a set of values that we believe in and apply strongly to everything we do: think about the end consumer experience, care about people from the PETRU team, we are honest, we get involved in community life, we are faithful to tradition, but open to innovation.